Conference '24 Recap
The Power of Story Telling
On November 8th, 2024, TU-AMA hosted its 12th Annual Regional Conference, “The Power of Storytelling”!
This year's theme sought to explore how marketers tell brand stories across a variety of channels.
The event invited students of any major, alumni, and professionals to join TU-AMA for a day of speakers and networking opportunities.
Professional guest speakers from Sparks, Parfums Christian Dior, and The Philadelphia Inquirer shared their insights with the guests, and a case competition sponsored by Sparks created further involvement for collegiate AMA members.
On behalf of TU-AMA, thank you to everyone who joined us. Without your support, our event would not have been possible.
We hope you enjoyed the day as much as we did!
*click on images for alt text*
Friday, November 8 · 9am - 4:30pm
9:00 - 9:45AM Check-in / Mingle / Breakfast
9:45 - 10:00AM Introductions & Kickoff
10:00 - 11:00AM Speaker 1: Robin Lickliter and Mike Ellery (Sparks)
11:00 - 11:15AM Social Impact Session
11:15 - 11:30AM Networking Break
11:30AM - 12:30PM Speaker 2: Aaminah Shabazz (Parfums Christian Dior)
12:30AM - 1:30PM Lunch
1:30 - 2:30PM Speaker 3: Darya Ushakova (The Philadelphia Inquirer)
2:30 - 2:45PM All About TU-AMA Cherry Consulting
2:45 - 3:00PM Networking Break
3:00 - 3:15PM Raffle Winners !!
3:15 - 3:30PM Announce Case Winners & Judges Remarks
3:30 - 3:45PM Winning Presentation
3:45 - 4:00PM Closing Remarks & Thank You
Schedule
2024 Keynote Speakers
2024 Keynote Speakers
