12th Conference | TU-AMA

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Conference '24 COMING SOON
The Power of Story Telling

Join us for the Temple University American Marketing Association's 12th Annual Regional Conference! This year's theme, "The Power of Storytelling," features speakers from Sparks, Parfums Christian Dior, and The Philadelphia Inquirer. This day-long event offers students and industry professionals a unique opportunity to network and gain insights into various segments of the marketing industry.

Friday, November 8 · 9am - 4:30pm

9:00 - 9:45AM Check-in / Mingle / Breakfast

9:45 - 10:00AM Introductions & Kickoff

10:00 - 11:00AM Speaker 1: Robin Lickliter and Mike Ellery (Sparks)

11:00 - 11:15AM Social Impact Session

11:15 - 11:30AM Networking Break

11:30AM - 12:30PM Speaker 2: Aaminah Shabazz (Parfums Christian Dior)

12:30AM - 1:30PM Lunch

1:30 - 2:30PM Speaker 3: Darya Ushakova (The Philadelphia Inquirer)

2:30 - 2:45PM All About TU-AMA Cherry Consulting

2:45 - 3:00PM Networking Break

3:00 - 3:15PM Raffle Winners !!

3:15 - 3:30PM Announce Case Winners & Judges Remarks

3:30 - 3:45PM Winning Presentation

3:45 - 4:00PM Closing Remarks & Thank You

Schedule

2024 Keynote Speakers

2024 Keynote Speakers

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2023 Keynote Speakers

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Deb Oberly, Senior Director of Al Sales shared the value of artificial intelligence in leveraging the marketing landscape. Guests were informed on the present status of artificial intelligence technology, and the future of it in both our personal and professional lives. Deb provided informative insights during the Q&A session, further informing guests on the expansive details of AI.

TU-AMA hosted a Q&A panel with Vanguard’s Christa Melotti, Sid Ratna, Brian Leatherberry, Zamira Doar, and Elizabeth Boyce. The panelists discussed their careers and positions at Vanguard, the companies culture, and how Vanguard aided them in growing within their marketing journey. Panelists also offered guests insightful advice, and shared experiential stories within the industry.

Chris Epple, VP of Marketing at JBL joined TU-AMA to discuss the role of effective brand positioning utilizing influencers and successful marketing strategies for product launches. Chris explored the expansive power of cultural currency in marketing, especially when targeting the Gen-Z demographic. During the Q&A session, Chris shared with guests the value of networking for any career, and gifted active participants with JBL products!

Hooter's Visit!

Case Winners

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